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The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.
Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight - it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.
It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.