Work

From our offices in the UK and New Zealand, our reach is international and we work with a colourful mix of businesses across the globe.

Our technical and creative teams work together to create top-notch digital campaigns. Whether it’s a one-off technical piece, or an ongoing content strategy, we do the digging, thinking and doing that helps to put our clients exactly where they want to be. Check out our case studies to learn more about who we’ve been working with and their tailored campaigns.

Latest case studies

The Alverton Hotel

The Alverton faced the challenge of targeting both visitors to Truro and the surrounding area, as well as locals looking to dine or hold an event.

Skinflint

We have also focused heavily on creating onsite content for the blog, as well as identifying high-quality editorial prospects offsite to promote the brand.

Aon

While we’ve delivered a wide variety of services and tackled a host of different challenges, the central objective has remained constant throughout: to grow Aon’s online presence and deliver new leads for its business development teams.

Working with clients from around the globe

We've got work to do

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).

3 months ago

Ditch the hassle: Excel secrets to master keyphrase research

Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.

6 months ago

How to respond to negative Google My Business reviews

Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?

7 months ago

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…

8 months ago

Encouraging Google Reviews in 2017

GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.

1 year ago

Matching Google: the evolution of exact in AdWords

Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.