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With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing. Reduce Friction The ultimate goal of … Continued
This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online. Their philosophy is simple: ‘honesty is the only policy’. We caught up with Marina to dig deeper into how … Continued
GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.
Here’s a look at where video is today, what can be expected from 2017, and how to ensure you are optimising effectively for best results both onsite and offsite.