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What is a UTM? UTM stands for Urchin Tracking Module. From here on in, we’ll refer to them as UTMs. UTM Tags are small chunks of information appended onto a URL which helps Google Analytics and other measurement platforms gather more information about how a user arrives on a website. Here’s an example URL from … Continued
We've compiled a list of Wellington's top marketing events, conferences and meetups. Take your business (or career) to the next level!
GDPR hasn't just affected European businesses, find out from three organisations doing business from Australia and New Zealand how they have been impacted.
Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it.
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.So what can you do to make it better?
When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.