We love our clients. Because they let us do stuff like this...

Our latest digital marketing campaigns >

Behind every successful campaign is a kick-ass team

Read more about our all-star digital marketing consultants >

No limits: supercharge your digital knowledge

Techniques, trends and tips from our blog >

Google changes affecting local queries

As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018? 2017 Star rating threshold One of the most important changes to Google My Business for us this year was the change … Continued


2 months ago

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused.
Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


4 months ago

Latest from the feed

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


4 months ago

Ditch the hassle: Excel secrets to master keyphrase research

Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.


7 months ago

How to respond to negative Google My Business reviews

Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?


8 months ago

How your customers can help you build links

One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…


9 months ago

Encouraging Google Reviews in 2017

GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.


1 year ago

Drag