Team players

At 3WhiteHats we have a team of technical and creative experts ready to work with you.

Get to know the names and faces at 3WhiteHats. Each specialising in different areas of digital marketing, our team works hard to create innovative, scientific and high-performing campaigns. And we do all that in a friendly, flexible and human way too.

Alan Clouder

Alan heads up the Paid team and manages all services within this strand of the agency.

Alan Clouder

Paid Manager

Caroline Willis

Caroline focuses on producing offsite creative campaigns.

    Caroline Willis

    SEO Consultant

    Dan Street

    Dan heads up the London office as well as the creative strand of the agency.

      Dan Street

      Head of Account Management & Creative

      Hollie Gibson

      Hollie is part of our creative team, specialising in outreach and offsite SEO.

        Hollie Gibson

        Account Manager

        Isaac Bullen

        Isaac works in the southern hemisphere, managing 3WhiteHats New Zealand.

        Isaac Bullen

        Asia Pacific Director

        Jon Baglow

        Jon specialises in local SEO and supports the team with technical needs.

        Jon Baglow

        SEO Consultant

        Kaylie Finn

        Kaylie specialises in PR, sourcing the very best coverage and collaborative opportunities for our clients.

          Kaylie Finn

          Account Manager

          Lorraine Williams

          Lorraine manages HR and day-to-day running of the studio.

            Lorraine Williams

            Studio Manager

            Matt Houghton

              Matt Houghton

              Paid Media Executive

              Rob Barnes

              Rob heads up the technical team, delivering technical SEO projects and supporting in ongoing campaigns.

                Rob Barnes

                SEO Manager

                Rosita Bunce

                Rosita works on content at the core of onsite and offsite campaigns.

                Rosita Bunce

                Account Manager

                Thomas Cox

                Thomas works on web development for some of our biggest clients.

                  Thomas Cox

                  Website Development & SEO Executive

                  Tom Telford

                  Tom is a co-founder of 3WhiteHats and directs in all things creative.

                  Tom Telford

                  Managing Director

                  William Vicary

                  Will is a co-founder of 3WhiteHats and directs in all things technical.

                  William Vicary

                  Technical Director

                  Tap into our knowledge

                  Tracking HubSpot forms with Google Tag Manager

                  When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag … Continued


                  2 weeks ago

                  Guide to using Segment, Google Analytics and Tag Manager together

                  Segment is a solid product that is great at deploying marketing data to several destinations at the click of a button, that’s one of it’s primary USP’s and it is very good at it. However, you may have noticed your Google Analytics data is a little lack lustre and the options available within Segment to … Continued


                  3 weeks ago

                  How to Change Data Retention Settings in Google Analytics

                  Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will … Continued


                  1 month ago

                  Our top takeaways from BrightonSEO

                  April’s installment of BrightonSEO did not disappoint, bringing together some of the best speakers from the world of SEO, not to mention crowds who love to powwow all things digital! If you didn’t make it there this time, then check out our top takeaways from the mega-conference: New Ideas Our workshop of choice this spring … Continued


                  1 month ago

                  Google changes affecting local queries

                  As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018? 2017 Star rating threshold One of the most important changes to Google My Business for us this year was the change … Continued


                  3 months ago

                  How to build a paid strategy for your brand

                  Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused.
                  Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


                  5 months ago

                  Drag

                  We now have offices popping up in the UK and NZ. Alright!

                  Falmouth HQ

                  Malins Hall, 38 High Street, Falmouth, TR11 2AF

                  London HQ

                  1 Quality Court, Chancery Lane, London, WC2A 1HR

                  Auckland HQ

                  Ground floor, 9 Gore Street, Auckland, 1010