At 3WhiteHats we have a team of technical and creative experts ready to work with you.
Get to know the names and faces at 3WhiteHats. Each specialising in different areas of digital marketing, our team works hard to create innovative, scientific and high-performing campaigns. And we do all that in a friendly, flexible and human way too.
Asia Pacific Director
Junior Developer & Technical SEO Executive
Paid Account Manager
Website Development & SEO Executive
We’ve compiled a list of Wellington’s top marketing events, conferences and meetups. Take your business (or career) to the next level!
Most New Zealand & Australian businesses are slowly starting to open up after lockdown. Even online businesses have been hit hard. But there is some light at the end of the tunnel with lockdown slowly being lifted, we may start to see things return to normal – but are you ready for this? I’m not … Continued
Auditing your Google Analytics account for query parameters can be tedious but helps keep page reports clear of unwanted row duplication. We talk about the effects of collecting unwanted queries on your reporting and how to fix it. We’ve also built a free tool to make the process easier. What are URL Query Parameters? URL … Continued
Photo Credit: Mathyas Kurmann Difficulty: 3/5 Requirements: Google Analytics, Google Tag Manager Updated: 12/02/2020 Changes: Added in a an extra guide on utilising Data Imports in GA. Tracking Hubspot forms within Hubspot’s own system might suffice for some scenarios. For most, it lacks context. Where did they arrive from? Did they engage with other … Continued
Difficulty: 5/5 Requirements: Google Tag Manager & Google Analytics with 1 spare custom dimension If you’re seeing Service Provider (not set) in your Analytics reports – we share your pain. Unfortunately, over the past few months, we’ve heard chatter that Google were planning to drop two relatively unknown but important dimensions: Service Provider and Network … Continued
Content Engagement Metrics Toolkit for Marketers: Article Completion Rate Social Sharing Social Exits Video Engagement – Coming Soon Content Copying – Coming Soon Page Printing – Coming Soon Social Exit Tracking Difficulty: 2/5 Requirements: Google Analytics, Google Tag Manager Site exits aren’t typically an ideal situation. However, there are times where they should be measured … Continued