Team players

At 3WhiteHats we have a team of technical and creative experts ready to work with you.

Get to know the names and faces at 3WhiteHats. Each specialising in different areas of digital marketing, our team works hard to create innovative, scientific and high-performing campaigns. And we do all that in a friendly, flexible and human way too.

Alan Clouder

Alan heads up the Paid team and manages all services within this strand of the agency.

Alan Clouder

Paid Manager

Caroline Willis

Caroline focuses on producing offsite creative campaigns.

    Caroline Willis

    SEO Consultant

    Dan Street

    Dan heads up the London office as well as the creative strand of the agency.

      Dan Street

      Head of Account Management & Creative

      Hollie Gibson

      Hollie is part of our creative team, specialising in outreach and offsite SEO.

        Hollie Gibson

        Account Manager

        Isaac Bullen

        Isaac works in the southern hemisphere, managing 3WhiteHats New Zealand.

        Isaac Bullen

        Asia Pacific Director

        Jon Baglow

        Jon specialises in local SEO and supports the team with technical needs.

        Jon Baglow

        SEO Consultant

        Kaylie Finn

        Kaylie specialises in PR, sourcing the very best coverage and collaborative opportunities for our clients.

          Kaylie Finn

          Account Manager

          Lorraine Williams

          Lorraine manages HR and day-to-day running of the studio.

            Lorraine Williams

            Studio Manager

            Matt Houghton

              Matt Houghton

              Paid Media Executive

              Rob Barnes

              Rob heads up the technical team, delivering technical SEO projects and supporting in ongoing campaigns.

                Rob Barnes

                SEO Manager

                Rosita Bunce

                Rosita works on content at the core of onsite and offsite campaigns.

                Rosita Bunce

                Account Manager

                Thomas Cox

                Thomas works on web development for some of our biggest clients.

                  Thomas Cox

                  Website Development & SEO Executive

                  Tom Telford

                  Tom is a co-founder of 3WhiteHats and directs in all things creative.

                  Tom Telford

                  Managing Director

                  William Vicary

                  Will is a co-founder of 3WhiteHats and directs in all things technical.

                  William Vicary

                  Technical Director

                  Tap into our knowledge

                  Google changes affecting local queries

                  As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018? 2017 Star rating threshold One of the most important changes to Google My Business for us this year was the change … Continued


                  3 weeks ago

                  How to build a paid strategy for your brand

                  Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused.
                  Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).


                  3 months ago

                  Ditch the hassle: Excel secrets to master keyphrase research

                  Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.


                  6 months ago

                  How to respond to negative Google My Business reviews

                  Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?


                  7 months ago

                  How your customers can help you build links

                  One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…


                  8 months ago

                  Seven beginner WordPress plugins

                  So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only … Continued


                  8 months ago

                  Drag

                  We now have offices popping up in the UK and NZ. Alright!

                  Falmouth HQ

                  Malins Hall, 38 High Street, Falmouth, TR11 2AF

                  London HQ

                  1 Quality Court, Chancery Lane, London, WC2A 1HR

                  Auckland HQ

                  Ground floor, 9 Gore Street, Auckland, 1010