Creative and tailored technical Search Engine Optimisation (SEO), designed to fit you
One thing's constant when it comes to SEO whether you are in Wellington or London; SEO never stays the same. With the search engine optimisation landscape continually shifting, it takes expert knowledge and insight to understand how your brand can get to the top of Google.
You need a SEO agency who can help you find the right approach, in order to not only drive traffic to your website, but improve your reputation by engaging target audiences and building meaningful relationships. Fortunately, that's exactly what we're here to help with...
Our SEO process
No matter what the size or sector of our client, our approach is always the same: customisation, experimentation and optimisation. All activity is shaped by the unique brief and aims of our clients, and we involve them in every aspect of the work we do (from planning through to reporting).
Hover or click each phase to find out more...
Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we work closely with our clients to create a brief that captures your own unique objectives.
Our SEO campaign begins with fundamental keyphrase research. Here we establish which search terms are being used in your sector, their relative volumes and their subsequent worth to the campaign.
We then review your website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks - as well as its semantic optimisation, focusing on the placement of search terms throughout priority locations on each webpage.
Our ongoing campaigns involve the execution of creative and content-driven techniques both on- and off-site. Here we deliver everything from optimising product or service pages and creating blog posts, through to sourcing editorial opportunities on external websites.
Our monthly reports illustrate and monitor the performance of each campaign. Rather than dish out meaningless statistics without context, our reporting is designed to deliver insights and recommendations to drive your campaign forward.
Each SEO campaign begins with an immersion session so we can develop an accurate understanding of your brand and business objectives. Whether you’re looking to boost search engine rankings, maximise visits, or promote a specific project, we'll work closely with you to fully understand your brief and focus on your individual goals.
Our SEO strategy begins with the fundamental process of keyphrase research, to establish which search terms are being used by your customers, their relative volumes and their subsequent worth to the campaign.
Optimisation & configuration
The next step is to build solid foundations for your website. Firstly, we review the website's technical composition - providing clear recommendations as well as support in the resolution of any roadblocks for search engines. We then ensure the effective placement of search terms throughout priority areas of the website.
Based on a tailored campaign strategy (which we produce for every client), we commence work on both onsite and offsite activities. Depending on our client's objectives and their website, this could cover anything from optimising individual pages on a website, to creating new onsite content; or from sourcing editorial opportunities offsite, to analysing competitor backlink profiles.
We produce monthly SEO reports to illustrate and monitor the performance of each campaign. This includes keyphrase visibility, as well as the KPIs that matter most to your business. Our reporting aims to deliver insights and recommendations that will have a big impact not just on your search campaign, but on your wider marketing too.
Fancy a more detailed chat about your SEO?
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Thorough keyphrase research is a cornerstone of good SEO and often takes a lot of time to produce and organise. At 3WhiteHats, we use Microsoft Excel to sort and group keyphrases, aiming to make it as easy as possible for our clients to digest. Here are a few tips to save you time, minimise mistakes and aid presentation.
Encouraging your customers to leave a Google My Business (GMB) review is more than just a good SEO tactic. It can be great for your brand too. But what do you do should a dreaded negative GMB review arrive?
One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…
GMB provides a direct way for you to tell Google (the search engine used in 87% of UK web searches) where your business is and what it does. It also provides access to a review platform that is embedded into Google Search results, Google Maps and Google Local Guides.