Approach

Creating engaging campaigns by integrating technical and creative Search, Social and Paid, made transparent through Analytics.

Our TMO mantra: Test > Measure > Optimise

Diagram Wrapper

Test

Measure

Optimise

Core Strengths

Hover or click each phase to find out more...

Test

Experimentation is at the heart of everything we do. We react quickly to harness innovations and evolutions across the digital landscape, helping keep our clients one step ahead of their competitors.

Measure

These ‘experimental’ tactics are always monitored closely. We constantly measure and evaluate the success of our innovations to ensure they are delivering the necessary return, according to the objectives we have agreed for the campaign.

Optimise

By constantly evaluating our activity, we are able to uncover any elements that can be further optimised and adjusted to drive progress. This is where our continuous campaign improvement really starts to make a difference, helping accelerate our campaigns ahead of the competition.

"3WhiteHats has played a critical role in helping us to overhaul everything about our approach to digital marketing, in terms of strategy and delivery. They are a pleasure to work with and they have become an integrated part of my team within a very short space of time." Andy Daley. EMEA Marketing Director, Aon Hewitt.

Our expertise stretches across all sectors, for a wide variety of clients.

Check out all our clients

Talking approach

How Blockchain is already transforming digital marketing

When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.


5 months ago

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


6 months ago

Guide to using Segment, Google Analytics and Tag Manager together

Our latest guide improves on Segment's default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.


7 months ago

How to change data retention settings in Google Analytics

Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.


7 months ago

Our top takeaways from BrightonSEO

April’s instalment of BrightonSEO did not disappoint, bringing together some of the best speakers from the world of SEO, not to mention crowds who love to powwow all things digital! If you didn’t make it there this time, then check out our top takeaways from the mega-conference.


7 months ago

Google changes affecting local queries

As Google continuously updates in order to keep up with our ever-changing world of tech, we ask, what are the recent changes affecting local queries? Also, what important improvements are worth considering in 2018?


10 months ago

Drag

We now have offices popping up in the UK and NZ. Alright!

Falmouth HQ

Malins Hall, 38 High Street, Falmouth, TR11 2AF

London HQ

Aldgate Tower, 2 Leman St, London, E1 8FA

Auckland HQ

Ground floor, 9 Gore Street, Auckland, 1010