Creative SEO
How your customers can help you build links
One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…
Digital experiments: a three-minute guide to channel testing
With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition. But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.
Interview: Marina Cheal, CMO at Reevoo, talks reviews, customers and conversions
This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.
Paid Media
How to optimise your Shopping feed data
So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it...), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance. So what can you do to make it better?
How to build a paid strategy for your brand
Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused. Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).
A guide to launching a remarkable remarketing campaign
To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.
Matching Google: the evolution of exact in AdWords
Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.
Resources
How 3 Non-EU Organisations Are Dealing with the GDPR
GDPR hasn't just affected European businesses, find out from three organisations doing business from Australia and New Zealand how they have been impacted.
Seven beginner WordPress plugins
So, your WordPress blog is coming along nicely. Now it’s time to make improvements. You’ve done some research, and you know there are tons of ways to boost SEO – maybe you’ve even started streamlining your blog’s SEO yourself. And while you know what to do, you’re quickly finding out that the what is only half the battle – you have to actually make the changes and keep your site optimised. But all of this tedious legwork doesn’t have to be done manually. WordPress is incredibly user-friendly, meaning there are a plethora of plugins to help with your blog’s SEO. Beyond that, there are hundreds of other SEO tools at your disposal across the internet.
Twitter’s expanded tweets and what it means for your social campaigns
Twitter has announced the update that many marketers have spent a long time patiently waiting for. Similar to when constructing Google Ads, there’s nothing more frustrating than composing your scheduled tweets only to find that meticulously-designed imagery tears into the character limit, forcing you to alter and dilute your messaging.
Things we learned from September’s Brighton SEO
It was yet another stellar Brighton SEO, booming with digital creatives from across the country and brimming with cutting-edge knowledge and industry insight. The September conference proved to be the largest in its history, with more speakers, sponsors and delegates than ever before.
Technical SEO
Bounce Rates as an SEO Ranking Signal
Bounce rates. You’ve probably heard about them, and you’ve probably even spent time worrying about them. If you’re a keen follower of SEO trends, you’ve probably also heard the long-runing debate about whether or not they’re used by Google as an SEO ranking factor.
Inside Screaming Frog: Top Takeaways From The Workshop
Ensuring your URLs can be crawled and indexed is a cornerstone of SEO. If Google can’t find that great piece of content you want to get in front of your customers, then what’s the point in writing it?
How Blockchain is already transforming digital marketing
When most people think blockchain, their minds go straight to those headline-grabbing cryptocurrencies. And sure, the likes of Bitcoin and Ethereum are great exponents of the technology, but they are far from its only use. In fact, cryptocurrencies represent just the tip of a particularly large technological iceberg.