The Christmas push has begun, and marketers will require a streamlined approach to content marketing in order to keep up with the whirlwind around the season and deliver what customers are looking for. The festive period presents an opportunity for your brand to stand out from the crowd because people are engaged and hungry for … Continued
One way you might not be harnessing your customers is by working with them to boost your website’s visibility through search. When outreach to influencers goes stale, or if you’re struggling to make headway with your content marketing, working with your customer and prospect base can be an effective tactic to generate awareness and SEO value. Here’s how…
With online marketing, you can measure and adapt every aspect of your strategy, learn what your audience responds to best, and gain an advantage over your competition.
But what should you test? We’ll take you through some essential pointers when looking to improve the performance of your online marketing.
This week on the blog, 3WhiteHats welcomes Marina Cheal, chief marketing officer at UGC collection platform, Reevoo. Experts in connecting brands with their customers, Reevoo understands the make-or-break value of harnessing real ratings and reviews online.
These two video hosting juggernauts have been around for over 12 years now, each offering a unique way of publishing and consuming content in an increasingly video-orientated marketing world. The question is, which one of these services is right for your brand? Here’s a guide to some of the pros and cons of each, so you can make the right choice and start getting the most out of your video content.
Unfortunately, figures have shown that over half of those who share content on Twitter and Facebook don’t actually read it themselves. It sounds crazy, but if you think about it, do you fully digest everything that you like and share online? Perhaps not. With audiences consuming more but reading less, how can you craft content that keeps them hooked from start to finish?
Here’s a look at where video is today, what can be expected from 2017, and how to ensure you are optimising effectively for best results both onsite and offsite.
3WhiteHats have been using SEO Tools for Excel for a number of years. This piece of software is a little beauty and has come in really handy at our agency, especially seeing as many of our reports are created from Microsoft Excel documents. The feature I’d like to explore today is Spider as we’ve been … Continued
Like in any industry, digital marketing has its foul-play. Black and grey-hat SEO techniques appeal to many because they provide fast-track results, despite the long-term effects and repercussions. Unfortunately success in the ‘here and now’ only lasts so long, and then the trouble begins. And in light of recent Penguin and Panda updates, you can … Continued