Paid Media

How to optimise your Shopping feed data

So, let’s assume that you have your Google Shopping campaigns set up (if you don’t then you might want to think about it…), so now all you have to do is the usual bid optimisation and you’ll be raking in the money, right? Well, not quite. While bids and the structure of your campaigns will be the most influential factors that you can change, the feed itself can also be altered to improve Shopping performance.

So what can you do to make it better?

6 years ago

How to build a paid strategy for your brand

Online marketing is a dense forest of choice. It’s also packed full of tempting but potentially injudicious ways to tear through your marketing budget, if you’re not sufficiently focused.
Prominent among the promise-versus-pitfall brigade is the black hole of ‘paid media’ (also known as PPC or pay-per-click).

7 years ago

A guide to launching a remarkable remarketing campaign

To get the most out of your remarketing efforts, there are a few best practices that will help you get results in brand lift and ROI from your campaign. Here’s our guide to launching your first remarketing campaign.

7 years ago

Matching Google: the evolution of exact in AdWords

Google is dexterously moving towards a new approach for PPC keyword management, and, more specifically, how we use exact match keywords. Here’s what you need to know about the recent updates to close variants.

7 years ago


Four things every marketer needs to know about social video marketing

The use of video in marketing is by no means a new phenomenon. But our ability to track, measure and analyse the effectiveness of this platform, along with the rise of social platforms over the last decade, has given rise to an exponential increase in the popularity of video marketing.

8 years ago


New changes ‘coming soon’ to Google AdWords

  Yesterday (22 April 2014) Jerry Dischler, Vice President of Product Management for Google AdWords, showed off some of their upcoming roadmaps and announced new products. These will focus on improvements covering three key areas; innovative new ad formats, insightful reporting and intelligent tools. We are really excited about these new products, some of which … Continued

10 years ago


A guide to setting up Google dynamic display ads

Dynamic display ads are a feature within the Google AdWords display network that allows a website to dynamically display advertisements to users, based on products they have previously browsed on the website, or based on the content on websites.

11 years ago