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Analytics

New Cross-Device Reporting for Google Analytics

Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it.


5 months ago

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


6 months ago

Guide to using Segment, Google Analytics and Tag Manager together

Our latest guide improves on Segment’s default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.


7 months ago

How to change data retention settings in Google Analytics

Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.


7 months ago

Tracking external links with Google Tag Manager

Just a heads up, this article assumes the reader has a prior knowledge of Google Tag Manager. If you’re unfamiliar with the terminology used below then I’d start with the Google Analytics Academy – it has a great course that introduces the fundamentals of Google Tag Manager.


1 year ago

WordPress rel=”noopener noreferrer” change & Google Analytics

Update: TinyMCE, the plugin mentioned in this article, has reversed the change that was causing the referral data to be lost. Once WordPress has updated their distribution to utilise the latest version, and websites update to the latest version of WordPress, this issue should be resolved – great news!


1 year ago

Be careful with Bounce Rate

In this post, we discuss bounce rate, its plus points and its negative points. We’re not looking to dissuade use of this metric, it’s a great tool to have in our toolbox and something we as an agency actively use.


2 years ago