Blog

Analytics

3whitehats

Measuring Content Engagement in Google Analytics – Part 2: Social Share Click Tracking

The use of social sharing widgets is commonplace. But who’s actually tracking interactions with these? Let’s make a count of how many people are clicking these buttons and record a social share rate to see how many readers amplify content on social media.


1 month ago

Floodlight

DoubleClick Floodlight Tags and Google Tag Manager – Lean up Your Containers

Anybody who uses DoubleClick Floodlight knows the slow process of implementing a new tag for each activity for a campaign interaction or conversion. If you’re using Google Tag Manager to add a tag, trigger and maybe some new variables for every new Floodlight – it won’t take long for your container to overfill with almost identical tags. While there’s nothing wrong with this style of implementation, there is another way.


1 month ago

3whitehats

Measuring Content Engagement in Google Analytics – Part 1: Article Completion Rate

It’s time to ditch bounce rates and average time on page in place of meaningful and measurable insights. Enhance how you measure content engagement with these advanced tracking methods to gain real insights into your content and its value against your business objectives.


1 month ago

datastudio

Conditional Formatting in Data Studio

A feature that has been long-awaited in Data Studio is conditional formatting. Finally, the wait is over and we are pretty excited about the potential improvements in data visualisation that it will be able to unlock. Google Data Studio is a great tool that we use daily, and ever since its inception there have been … Continued


2 months ago

web-app-analytics

New Release: Google Analytics App and Web Properties

Google has just announced an exciting new update to its Google Analytics product – integrated App and Web Properties. The new properties unify data across different user interfaces into one place, allowing for centralised analysis of your user interactions. On the surface the change seems simple enough – enabling the tracking of both Web and Apps … Continued


5 months ago

shopify

Shopify: Enhance your Google Analytics & Install Google Tag Manager

We build upon the existing Shopify Google Analytics available out of the box, adding extra features and deploying GTM for your other marketing tags.


11 months ago

New Cross-Device Reporting for Google Analytics

Earlier this week, Google announced an exciting new feature for GA and we’re pretty sure you’re going to like it.


1 year ago

Tracking HubSpot forms with Google Tag Manager

When a form has been successfully submitted to HubSpot, HubSpot propagates an event that we can listen to and use to trigger marketing tags within Google Tag Manager. Below we create a Custom HTML Tag that listens for a form success, trigger a dataLayer event which can then be used to trigger a marketing tag to push this data into Google Analytics.


2 years ago

Guide to using Segment, Google Analytics and Tag Manager together

Our latest guide improves on Segment’s default integration with Google Analytics to enhance your data collected in Google Analytics to drive your website insights. We introduce Google Tag Manager as an interim to curate your data before it hits Google Analytics.


2 years ago

How to change data retention settings in Google Analytics

Over the past few weeks, you may have seen some notices from Google about ‘data retention controls’. With all the frantic news about GDPR, you could be forgiven for ignoring this as ‘just another compliance request’. However, there is more than meets the eye on this one and we’ll explain now why ignoring this will seriously affect your ability to analyse your website’s historic performance.


2 years ago